What Propaganda Is Not
To make clearer our definition of propaganda and differentiation of kinds of propaganda, we need also to explain what, we are claiming, propaganda is not.
Truth
If you compare our definition of propaganda with several definitions given in note 1 (below), you will notice that we do not require that information, to be labelled as "propaganda," must be false. It has often the case that propaganda tries to pass off false information as true, because without psychological manipulation citizens would not accept falsehoods as true.
Nevertheless, the issue of truth or falsity of the information is secondary. Governments can try to compel political belief with true information, as well as with falsehoods. What is objectionable is the coercion, not the falsehood. The citizenry would object to coercion whether the coercion was on behalf of a truth or on behalf of a falsehood.
Private Communication
Advertising is not propaganda. We exclude from our definition of propaganda all communication from private organizations, individuals, and corporations, even communication which has a political intent. This exclusion follows from our attention to the presence of coercion in propaganda. Only governments have the legal power to coerce citizens. This power is exercised through law, through policing public health and safety, and through civil administration of regulations (for instance). Propaganda is a legal means involving information by which government tries to coerce its citizenry.
Private citizens might try to coerce each other - for instance, a landlord forcibly to evict a tenant - but such action is done through the courts and the coercion is done by the police power of the state.
Private corporations often try to influence public political opinion and public consumption. Their use of advertising is sometimes so insistent and pervasive that consumers feel like they are being pressured beyond their control to buy a product. No doubt this advertising pressure is objectionable; but it does not constitute coercion. Many times a day consumers resist considerable pressure to buy products or adopt advertised political doctrines; their resistance testifies to the sharp distinction between advertising and governmental propaganda. Advertising is not propaganda.
Proselytizing is not propaganda. In societies with religious freedom, religious groups must compete for members. They compete by mass communication of their religious doctrines and the benefits of membership in their churches. This activity is not propaganda, because the churches have no legal power of coercion over the persons to whom they are appealing.
News Journalism
Privately owned media not under governmental control, such as newspapers, television and radio broadcasters, bloggers, and even your neighbor distributing leaflets in your neighborhood, cannot - by our definition - be engaged in propaganda. News that is subtly, politically biased and editorials that are overly political in opinion cannot be called propaganda. News reports may be wrong, or biased, or dangerous, or ignoble, and have many other annoying qualities; but they are not propaganda. When commentators complain that "Fox News is conservative propaganda" or "The New York Times is liberal propaganda," the commentators are making an analogy. They are making a mistake if they claim that Fox news stories or New York Times news stories are actually propaganda. They are making as simple a mistake as if they claimed that novels are poetry and theatrical plays are movies.
This discussion has no force if you reject, to begin with, our definition of propaganda. In the next article, therefore, we shall address why it useful to maintain a narrow definition of propaganda and to distinguish between kinds of propaganda as we have done. We shall also explain the social forces that seek to obliterate such distinctions and what their ultimate purpose is.
Other Definitions of Propaganda
Here are a variety of definitions, which differ to some extent from the narrow definition we are providing.
"By propaganda is not meant the control of mental states by changing such objective conditions as the supply of cigarettes or the chemical composition of food. Propaganda does not even include the stiffening of moral [sic; morale - editor.] by a cool and confident bearing. It refers solely to the control of public opinion by significant symbols, or, to speak more concretely and less accurately, by stories, rumours, reports, pictures and other forms of social communication. Propaganda is concerned with the management of opinions and attitudes by the direct manipulation of social suggestion rather than by altering other conditions in the environment or in the organism." Lasswell, Propaganda Techniques, pp. 8-9.
"Propaganda is a form of communication that attempts to achieve a response that furthers the desired intent of the propagandist." Jowett and O'Donnell, Propaganda, p. 1.
"Propaganda can be called the attempt to affect the personalities and to control the behavior of individuals toward ends considered unscientific or of doubtful value in a society at a particular time." Doob, Public Opinion, p. 241.
"Propaganda can be characterized as any communication whose goal is simply to create or reinforce social capital." From the article, "Propaganda," from Disinfopedia, the encyclopedia of propaganda. [http://disinfopedia.org/wiki.phtml?title=propaganda. Accessed August 15, 2003.] Disinfopedia is a project of PR Watch / Center for Media & Democracy, 520 University Ave., Suite 310, Madison, WI 53703.
"Propaganda refers to deliberately false or misleading deceptive information that supports a political cause or the interests of those in power." From the article, "Propaganda," from Wikipedia, the free encyclopedia. [http://www.wikipedia.org/wiki/Propaganda. Accessed August 15, 2003.]
"1: A congregation of the Roman curia having jurisdiction over missionary territories and related institutions 2: the spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person 3: ideas, facts, or allegations spread delibeately to further one's cause or to damage an opposing cause; also : a public action having such a effect." Merriam-Webster's Collegiate Dictionary, Tenth Edition.
(Bibliography with complete references to follow at end of series of articles.)
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