America's sit-down restaurant scene has dramatically changed over the past generation as the wealth of patrons has made possible more expensive dining. It is not simply that the dining rooms have gone upscale with the addition of demonstration kitchens, theme bars, bakeries, delicatessens, gift shops, and other food emporiums to entice diners, or that the menus have expanded to the size of novels.
The understanding of what restaurant food is has also changed. America once had a straight-forward expectation of restaurant food. There were traditional restaurant foods, which were basically foods that women cooked at home with ingredients available in local markets, but cooked by a professional chef better than mom could. There were ethnic restaurants, which served Americanized cuisine comprised by the foods brought to America by major immigrant groups. Italian restaurants are the paradigm example. These foods, too, were often versions of foods prepared in home kitchens. Upscale Americanized foreign food restaurants, such as French and Chinese restaurants, served foods not generally on the home menu; but adventurous home cooks might try to prepare them, following, for instance, Julia Child for French food and Virginia Lee for Chinese food.
To the traditional scene has been added two new approaches to food--designer foods, which I call "concept food", and provenance food. Designer foods are seen most frequently in the franchise and chain restaurants that have now flourished around the country, such as Applebees and Cheesecake Factory. Designer foods are imaginative fusion of flavors from everywhere and anywhere, coupled with colorful, appealing plating. Often you can guess the initial inspiration for designer dishes. A designer chef says, "Let's start with spiced ground Thai peanuts and see if we can find an Italian pasta that fits with it." Or "I love the way the Rio Grande cafe in Galveston used chili paste on steak; lets see how it works on Thai farm shrimp." The ethnic or local or immigrant or foreign food source is quickly lost in the designing of the dish. The dish has no obvious connection to the place in which the restaurant is located. The dish is invented by a professional designer chef, probably in the corporate headquarters of the restaurant chain in New York City, with advice from marketing and advertising consultants and refined in test restaurants on unsuspecting diners. It is often delicious, but it makes as little sense that the dish is served in Wheeling, West Virginia, as it is in San Francisco, or Portland, Maine.
The other new approach to dining food I call "provenance food," which includes local foods and heritage foods. Provenance food reflects the agriculture of the region in which the restaurant is located. It reflects the seasonality and local availability of fruits and vegetables, meats, sea food or fresh water fish, fowl, herbs, sweetners, spices, dairy, smoking woods, and beverages.
Just as American wines have evolved from generic replication of European wines to become varietal wines tasting of the local climate and soil (vin du terroir), so local restaurants are appearing to pay the same respect to local ingredients. The ingredients are fresh and organic. Dishes are prepared to enhance the natural flavors, rather than obscure them with spices and sauces. Pork, for instance, is a meat that tastes of the food in which the pig is raised. Feed lot pigs produce a lean, undistinguished white meat; but pigs allowed to forage in local woodlots, will taste of acorns, for instance. West Virginia's Department of Agriculture is encouraging its farmers to move to local browsing to produce pork for an emerging appreciative restaurant palate. Menus reflect the seasonality of the region. Wild Venison (or farm venison), wild mushrooms, and wild onions will make their appearance on the menu. Raw cows milks and goats milks, redolent with the seasonal flavors of local graze and browse, produce fresh soft cheeses. We should expect to see innovative restauranteurs experimenting with heirloom varietals of livestock and authentic historical recipes. The Food Network television programs have even encountered restaurants serving canned and preserved local foods for out-of-season menus.
The American Livestock Breeds Conservancy* is involved in sponsoring revival of heritage foods, as a means of encouraging farmers to raise heritage breeds of livestock. In the November-December, 2007, issues of its newsletter, it reports that it cooperated with the New England Culinary Institute for a conference, Essex Junction, Vermont, on Renewing America's Food Traditions (RAFT). The goal of the conference defines the movement for food true to its provenance:
"The goal of the workshop, the fourth such regional workshop, was to identify which foodstuffs and ingredients are unique to the region or key to its culture and cuisine, and to determine which of those foods and the cultural traditions associated with them are at risk and in need of conservation, revival, and renewal. These efforts must capture the synergies among those already involved in eco-gastronomic conservation to gain more publicity and resources for their grassroots efforts." (P. 12)
Strictly speaking, local food restaurants are not reproducing home kitchen menus. The nationalization of American agriculture through refrigerated rail car transportation and commodification of most major food, such as beef and pork, eliminated regional foods by the early twentieth century for the mass of American homes. Recently, the globalization of foods has even destroyed seasonality in the food market. Beautiful, crisp, tasty apples from New Zealand or Peru are available in the North American Winter. California lettuces adorn supermarket shelves twelve months a year. Brazilian citrus appear a week after harvest to provide fresh oranges year-round. Home cooks use these foods and ingredients, erasing the vestiges of local food at home. The local food restaurants are therefore involved in local historical food revival and preservation. They bring back what is no longer practiced and consumed. Their menus are more akin to revivals of folk music and dancing, local crafts, and regional literature. They are bringing to their restaurant patrons the authentic voice of the local heritage.
The emergence of local restaurants serving provenance foods of their regions is an exciting and wonderful addition to the dining scene. Cuisine has always been a door through which to participate in and enjoy new cultures. Provenance restaurants should become key participants in the revival of American local, folk cultures and rural life, just as restaurants serving organic foods have been crucial to the restaurant food revolution since the 1980s.
*American Livestock Breeds Conservancy, PO Box 477, Pittsboro, NC 27312 USA
Revised, November 13, 2007.
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